Comments on: What would a sustainability-oriented vision of marketing look like? http://www.peopleproductivityplanet.com/2010/06/sustainabilitymarketing/ A forum exploring sustainable business Wed, 22 Dec 2010 09:13:44 +0000 hourly 1 http://wordpress.org/?v=3.1 By: Tweets that mention People, Productivity, Planet – What would a sustainability-oriented vision of marketing look like? -- Topsy.com http://www.peopleproductivityplanet.com/2010/06/sustainabilitymarketing/comment-page-1/#comment-387 Tweets that mention People, Productivity, Planet – What would a sustainability-oriented vision of marketing look like? -- Topsy.com Tue, 22 Jun 2010 06:56:08 +0000 http://www.peopleproductivityplanet.com/?p=1091#comment-387 [...] This post was mentioned on Twitter by Carbon Down, WhatCanIDoRightNow. WhatCanIDoRightNow said: RT @CarbonDown: What would a sustainability-oriented vison of marketing look like? http://ow.ly/21wfD [...] [...] This post was mentioned on Twitter by Carbon Down, WhatCanIDoRightNow. WhatCanIDoRightNow said: RT @CarbonDown: What would a sustainability-oriented vison of marketing look like? http://ow.ly/21wfD [...]

]]> By: email marketing http://www.peopleproductivityplanet.com/2010/06/sustainabilitymarketing/comment-page-1/#comment-295 email marketing Sun, 30 May 2010 11:16:29 +0000 http://www.peopleproductivityplanet.com/?p=1091#comment-295 Your last line....."To ‘endure forever’ defeats the purpose of marketing entirely – to satisfy the current, unknown or emerging needs of a prescribed group of customers...." is key. In every market, there is a need to find the "Current"niche, not what worked last year, last month or even yesterday. The world is changing, technology is constantly finding new paths to market and alert, from computers to cell phones, the new world is small and close up. The only way to survive is to know what your audience wants, and how the want it delivered. It's all about them. We cannot judge it, or analyze it, but must understand it and do it. Your last line…..”To ‘endure forever’ defeats the purpose of marketing entirely – to satisfy the current, unknown or emerging needs of a prescribed group of customers….” is key.

In every market, there is a need to find the “Current”niche, not what worked last year, last month or even yesterday. The world is changing, technology is constantly finding new paths to market and alert, from computers to cell phones, the new world is small and close up.

The only way to survive is to know what your audience wants, and how the want it delivered. It’s all about them.

We cannot judge it, or analyze it, but must understand it and do it.

]]> By: Candice http://www.peopleproductivityplanet.com/2010/06/sustainabilitymarketing/comment-page-1/#comment-271 Candice Thu, 27 May 2010 05:00:46 +0000 http://www.peopleproductivityplanet.com/?p=1091#comment-271 Visit the Australian Sustainability Group's discussion page on LInkedIn for more comments relating to this article. Visit the Australian Sustainability Group’s discussion page on LInkedIn for more comments relating to this article.

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